Thirty Seconds at a Time: How Short-Form Video Is Bringing a New Generation Into the Jazz Conversation
A generation raised on algorithmic feeds and fifteen-second attention spans is discovering jazz through the most unlikely of portals: TikTok, Instagram Reels, and YouTube Shorts. The encounters are often fragmentary and sometimes reductive, but they are also genuine—and the artists navigating this new terrain are reshaping what it means to introduce an art form to an audience that never knew it was looking for one.